{"id":160483,"date":"2022-08-18T09:24:56","date_gmt":"2022-08-18T09:24:56","guid":{"rendered":"https:\/\/opticon.com\/cases\/opticons-opi-3601-proves-durability-in-use-at-bp-austria\/"},"modified":"2026-07-17T08:56:06","modified_gmt":"2026-07-17T08:56:06","slug":"opi-3601-proves-durability-in-use-at-bp-austria","status":"publish","type":"cases","link":"https:\/\/opticon.com\/pt-br\/cases\/opi-3601-proves-durability-in-use-at-bp-austria\/","title":{"rendered":"OPI-3601 comprova durabilidade em uso na BP \u00c1ustria"},"content":{"rendered":"\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h1 class=\"wp-block-heading has-text-color has-link-color wp-elements-28fd5a93dec9d75540249a5007333625\" style=\"color:#0069b4;font-size:27px;text-transform:uppercase\"><strong>OPI-3601 da Opticon comprova durabilidade em uso na bp \u00c1ustria<\/strong><\/h1>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><p>Como filial, a BP Austria faz parte da BP Europa SE, sediada em Hamburgo, e opera atualmente 262 esta\u00e7\u00f5es de servi\u00e7o na \u00c1ustria. Com os produtos e servi\u00e7os das marcas BP e Castrol, milh\u00f5es de clientes s\u00e3o abastecidos e mobilizados todos os dias.<\/p>\n\n<p>H\u00e1 v\u00e1rios anos, a BP e a Opticon t\u00eam trabalhado juntas com sucesso nos t\u00f3picos de scanners de checkout e solu\u00e7\u00f5es de invent\u00e1rio. O uso de Scanners Opticon teve origem na ARAL na Alemanha e desde ent\u00e3o foi estendido a outros mercados. H\u00e1 cerca de duas d\u00e9cadas, a bp compra scanners de checkout e de estoque da Opticon. A maioria dos postos de combust\u00edvel possui scanners Opticon de uso di\u00e1rio.<\/p>\n\n<p><strong>A Situa\u00e7\u00e3o<\/strong><br>As atividades em cada ag\u00eancia da bp s\u00e3o muito variadas e sempre muitas. Com a elevada frequ\u00eancia dos processos de checkout, s\u00e3o processadas grandes quantidades de artigos e c\u00f3digos de barras. Uma implementa\u00e7\u00e3o r\u00e1pida, descomplicada e sobretudo t\u00e9cnica \u00e9 fundamental para o sucesso de cada esta\u00e7\u00e3o.<\/p><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><p>Neste contexto, procurou-se uma solu\u00e7\u00e3o que pudesse optimizar processos de trabalho e recursos em igual medida. O desafio era encontrar um leitor de c\u00f3digo de barras adequado, compacto e que tamb\u00e9m pudesse ler c\u00f3digos de barras 1D e 2D a partir de um smartphone, a fim de atender aos requisitos de cart\u00f5es de clientes e cupons de desconto.<\/p>\n\n<p><strong>A solu\u00e7\u00e3o<\/strong><br>O scanner <a href=\"https:\/\/opticon.com\/pt-br\/produto\/opi-3601\/\" target=\"_blank\" rel=\"noreferrer noopener\">OPI-3601<\/a> Opticon atende exatamente a esses requisitos e tem sido usado com sucesso na rede bp h\u00e1 8 anos. O leitor de c\u00f3digo de barras 2D imager \u00e9 utilizado tanto no caixa para escanear produtos quanto para registrar e liquidar descontos, vouchers ou cupons diretamente do smartphone. Outro scanner <a href=\"https:\/\/opticon.com\/pt-br\/produto\/opi-3601\/\" target=\"_blank\" rel=\"noreferrer noopener\">OPI-3601<\/a> \u00e9 usado no escrit\u00f3rio para o controle de estoque na esta\u00e7\u00e3o. O dispositivo \u00e9 r\u00e1pido, confi\u00e1vel e permite f\u00e1cil instala\u00e7\u00e3o. O suporte fornecido coloca o scanner no modo de disparo autom\u00e1tico. Isso deixa o funcion\u00e1rio com as duas m\u00e3os livres para qualquer atividade no caixa.<\/p>\n\n<p>Baixe o estudo de caso <a href=\"https:\/\/opticon.com\/pt-br\/support\/OPI-3601\/Casestudy%20bp%20Austria.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">aqui<\/a>.<\/p><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"355\" height=\"494\" src=\"https:\/\/opticon.com\/app\/uploads\/bp-cash-register.webp\" alt=\"\" class=\"wp-image-152944\" srcset=\"https:\/\/opticon.com\/app\/uploads\/bp-cash-register.webp 355w, https:\/\/opticon.com\/app\/uploads\/bp-cash-register-216x300.webp 216w\" sizes=\"auto, (max-width: 355px) 100vw, 355px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"443\" height=\"591\" src=\"https:\/\/opticon.com\/app\/uploads\/bp-cash-register-scanning.webp\" alt=\"\" class=\"wp-image-152946\" style=\"width:361px;height:481px\" srcset=\"https:\/\/opticon.com\/app\/uploads\/bp-cash-register-scanning.webp 443w, https:\/\/opticon.com\/app\/uploads\/bp-cash-register-scanning-225x300.webp 225w\" sizes=\"auto, (max-width: 443px) 100vw, 443px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><p class=\"has-text-align-center has-background\" style=\"background-color:#ededed\">&#8220;Com a introdu\u00e7\u00e3o do programa de fidelidade bp (programa de cart\u00e3o de cliente) naquela \u00e9poca, era necess\u00e1rio um scanner que pudesse ler no smartphone. Portanto, a sede corporativa fez uma recomenda\u00e7\u00e3o interna para o OPI-3601, que foi ent\u00e3o introduzido nas esta\u00e7\u00f5es austr\u00edacas. Como o OPH-1005 j\u00e1 estava em uso para trabalhos de invent\u00e1rio cont\u00ednuos, especialmente no final do ano e em esta\u00e7\u00f5es de bistr\u00f4, a mudan\u00e7a para o leitor de caixa foi muito f\u00e1cil O OPI-3601 \u00e9 particularmente interessante para nossas esta\u00e7\u00f5es devido ao seu design compacto, manuseio ergon\u00f4mico e sua capacidade de ler c\u00f3digos de barras 1D e 2D &#8211; at\u00e9 mesmo na tela do smartphone do cliente.&#8221;<br><br>Helmut Knauer, especialista em suporte operacional, bp Europa SE Zweigniederlassung bp \u00c1ustria<\/p><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"474\" height=\"553\" src=\"https:\/\/opticon.com\/app\/uploads\/bp-logo.webp\" alt=\"\" class=\"wp-image-152948\" srcset=\"https:\/\/opticon.com\/app\/uploads\/bp-logo.webp 474w, https:\/\/opticon.com\/app\/uploads\/bp-logo-257x300.webp 257w\" sizes=\"auto, (max-width: 474px) 100vw, 474px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A bp Austria usa o OPH-1005 para invent\u00e1rio e agora o OPI-3601 na caixa registradora para tamb\u00e9m preparar cart\u00f5es de fidelidade a partir de telefones, agilizando os processos.<\/p>\n","protected":false},"featured_media":163348,"template":"","class_list":["post-160483","cases","type-cases","status-publish","has-post-thumbnail","hentry","tag-handheld","tag-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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