Base Station


From small retail to multi-store business, implementation of the base station is very simple. All Electronic Shelf labels are connected to the same network and content management system, which is connected to the back-office system. One EBS-40 base station can load 2,500 Electronic Shelf Labels per station and has a 25-meter indoor radius (100 meters open-field). 

The base station provides a connection between the Electronic Shelf Label server and the Electronic Shelf labels so you can easily update them whenever you want.

For complete specifications, see the datasheet.


Additional information


10 Mbit/sec & 100 Mbit/sec, half duplex & full duplex


2.4 GHz, 16 channels (2405-2480 MHz)

Transfer speed

250 Kbits/sec (>10.000 complete image updates per hour with 2” ESL)

Max. load

Up to 2,500 ESLs per base station (with EE-201 and default ESL settings)


typical 25 meter indoor; 100 meter open-field


IEEE 802.15.4 based


None (default): 256-bit AES encryption (on request)

Dimensions (WxHxD)

145.1 x 110.1 x 32.4 mm / 5.71 x 4.33 x 1.28 in (without antennas)


Ca. 250 g / 8.8 oz (incl. antennas)

Product compliance

FCC, RoHS, EN60950-1, IEC60950-1, EN55022, EN55024, CE, REACh, Anatel


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How does an Electronic Shelf Label system work?

With our Electronic Shelf Labels you can create a whole new level of customer experience, but how does such a system work? In this video, we will explain and talk about various aspects of the system to show you it is not really complicated as it may look.