Customer service, high quality products and trends in taste and preferences drive the hospitality business. Organizations in this business need to act quickly and dynamically to remain profitable in fluctuating environments. These organizations continuously work on improving automation and efficiency.
Automation at the point of sale can benefit back office activities and reduce chaos. Electronic ordering can automatically generate reports that can be used for purchase orders. Simultaneously, trends in customer behavior can easily be measured. Restaurants chains, bars and cafes can profit from data that is quickly and accurately collected, enabling them to respond proactively.
Wireless communication solutions help waiters, bartenders and other personnel perform their everyday activities efficiently. These solutions provide accuracy and speed in the flow of communication throughout the whole organization.
Mobile devices ensure accuracy and provide an overview of the order flow. These capabilities minimize ordering time. Barcode scanning solutions with integrated data management systems can store the entire day’s input and merge the data with the enterprise management system. This feature simplifies end-of- day procedures and reduces overall costs, which improves business efficiency.
Opticon solutions are designed to improve employee productivity. The superior quality of our products and the combination of barcode scanning and wireless communication improve efficiency in the entire business process.
Dedicated Service Includes Serving Customers Quickly and Accurately
Bars and restaurants are designed to be customer-friendly environments. Improving communication and therefore cooperation between the waitstaff and the kitchen staff results in serving customers quickly and accurately, which leads to customer loyalty. Wireless communication solutions help improve this process.
Opticon offers easy-to-use wireless solutions for the hospitality industry. Touchscreen operations, keypad entry and barcode scanning minimizes order-entry errors. Our products include models that not only feature an elegant design, but also easily support a wireless infrastructure.
These devices can capture data such as menus, customer information, loyalty programs and reservations. Speedy data exchange and immediate storage in the central database makes it easy to analyze customer patterns and provides management with insight into their customers’ interests. The ability to meet customer needs and cater to their interests leads to an increase in repeat business.
Opticon devices support Wi-Fi communication, Bluetooth technology and the Windows operating system along with Microsoft software development tools to support custom applications. Our devices also use long-life batteries that support all-day operation. Opticon technology keeps all personnel connected to customer orders, as well as back end processes.
Stay Connected to Customer Orders and Back End Processes
Changing trends in food and drink, fluctuating customer requests and new regulations (like smoking permits) require that hospitality management remain flexible. The ability to deliver supplies on-demand is a key factor in maintaining this flexibility. Accuracy and transparency in the flow of data enables reliable forecasting. Daily monitoring of the consumed items helps with accurate ordering at the central warehouse and at individual stores.
Data mining can help you make effective business decisions and reduce loss. Opticon’s data collection solutions help your staff collect the information in a timely fashion so you can make informed business decisions.
Data Flow Accuracy and Short Lines of Communication Enable On-Demand Delivery
The supply chain is an important part of the hotel and catering industry. Employees in this industry must build long term relationships with suppliers and utilize a comprehensive purchasing system to provide good customer service.
A key factor to creating customer loyalty is providing an optimized supply of goods. Just-in-time delivery not only improves the availability of food and beverages, but it also increases flexibility so that businesses can act quickly. The adoption of barcode based solutions increases process automation and provides greater inventory visibility. Maximizing distribution efficiency accurately increases the flow of goods to the point of sale.
The ability to deliver the right goods at the right time is essential to successful sales, satisfied customers and increased profitability. Managing supplies efficiently and accurately saves time, improves the availability of stock and reduces costs. Barcode scanning solutions with a low cost of ownership and a fast return on investment, improve visibility with the flow of information throughout the enterprise, minimizing administrative costs.
Opticon solutions keep the workforce up-to-date and help in the decision-making process. By determining which parameters are necessary to measure, upgrade and control the flow of goods, Opticon solutions help optimize productivity throughout the organization.
With the introduction of the bp loyalty programme (customer card programme) at that time, a scanner that can read from the smartphone was necessary. Therefore, the corporate headquarters made an internal recommendation for the OPI-3601, which was then introduced at the Austrian stations. Since the OPH-1005 was already in use for ongoing inventory work, especially at the end of the year and at bistro stations, the changeover to the checkout scanner was very easy. The OPI-3601 is particularly interesting for our stations because of its compact design, ergonomic handling and its ability to read both 1D and 2D barcodes - even from the customer’s smartphone display.
As the ESL software is freely available, we were able to program and test the entire connection ourselves. In case of problems, however, we still had the exemplary support of Opticon Sensoren. We are very satisfied with the current version of the software and the use of the displays in everyday life.
The main reason for switching to the Opticon M-10 scanner was its ability to read a wide variety of barcodes directly from the smartphone display, while being presented in a customer-friendly and easily accessible way in our stores. Our customers can use the M-10 to easily scan their loyalty card, as well as discount coupons, quickly and easily from their smartphone. The M-10 can also be used universally via USB (similar to a keyboard). The quick availability, especially during the Corona phase, and the possibility to test the device have further strengthened the decision for the M-10 scanner.
With the H-31, we wanted to create a solution that works online without having to programme a stand-alone app for it and immediately acts live in the data stock and can thus do without synchronisation. Opticon stands for functionality and adaptability. The quick adaptability of the development department to find a solution in order to be able to work target-oriented with the product was very helpful.
The ESL from Opticon and the OPAL's ESL software have made work processes simpler, faster and more secure. By implementing the OPAL's ESL software and the ESLs from Opticon, a high level of time savings and professional process optimization of workflows have been achieved.
Due to the good cooperation with Opticon, we managed to deliver an outstanding solution for mobile ordering applications. We combined Opticon's innovative hardware platform with Sensational's Software design expertise to offer our customers the complete package.
Opticon’s ESL solution changes our prices in minutes; it reduced our manual process drastically.
The Opticon UK-team is a very enthusiastic team to work with, and their level of professionalism exceed my expectations. A pleasure to deal with, every time!
Partnering with Opticon for over 20 years, proving to be a reliable business partner. Opticon has a wide range of top quality products to complement many of our solutions. With a fresh approach to AutoID, constantly evolving to create new opportunities. All backed up by outstanding tech support, enabling us to keep customers happy and business growing.
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