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SE-214

2.1 inch E-paper display

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Description

Discover the versatility of SE-214: Enhance your retail and warehouse experience with advanced features 

The SE-214, Opticon’s ESLs, are a state-of-the-art, high-resolution, fully graphical e-paper display designed to enhance your retail experience. With its black, white, and vibrant red and yellow display options, this model captures customer attention effortlessly. Thanks to its high contrast, even barcodes are readable using an Opticon barcode scanner. This e-paper display is energy-efficient, consuming power only during radio transmission and display updates, guaranteeing a battery life of up to 5 years.

  • Fast updates, real-time performance: Experience the cutting-edge technology of Electronic Shelf Labels (ESL) with our fast updates and real-time performance. Keep your pricing, promotions, stock level and product information up-to-date effortlessly, ensuring you and your customers always have the latest information at their fingertips.
  • Many available sizes: Our ESLs come in a variety of sizes to suit your store’s and warehouses unique needs. Whether you require large displays for prominent products or smaller tags for compact items, we have the perfect size to match your shelving and display requirements.
  • High-efficiency RGB LED: Highlight special offers, new arrivals, promotional items, and order-picking location with vibrant LED colors that attract attention and boost sales.
  • Adjustable LED flashing frequency: Customize your ESLs to flash at different frequencies, drawing attention to specific products, promotions, and locations. Control the pace and intensity of the LED flashing to align with your marketing strategies and store/warehouse ambiance.
  • Adjustable LED light duration: Tailor the duration of LED illumination to suit your needs. Whether you want a quick flash or a prolonged glow, our ESLs allow you to set the perfect lighting duration to maximize visibility and impact.
  • Various colors pixels: The SE-series ESLs offer various color pixels, allowing you to display eye-catching graphics and text in multiple colors. Enhance your store’s visual appeal and create a dynamic shopping experience with colorful, high-resolution displays.
  • NFC optional: Upgrade your ESL system with NFC (Near Field Communication) technology. Enable customers to interact with your labels using their smartphones, providing instant access to detailed product information, reviews, and promotional offers with a simple tap.
  • Special for freezer: Our SE-214F ESLs are designed to perform optimally in freezer conditions. With robust and durable construction, these labels withstand extreme temperatures, ensuring reliable performance and clear visibility even in cold storage areas.
  • Multifunctional button: Enhance customer engagement with our special button on the SE-290A. Use this feature for promotional sales, pick-up goods, inventory warnings, new arrivals, and special offers. Make it easy for customers to access information and take advantage of deals, boosting satisfaction and sales.

 

Seamless communication

Opticon’s comprehensive solution includes all the necessary hardware and software for efficient, bi-directional communication with ESLs. The lightweight infrastructure is easy to deploy, requiring only the installation of the Base Station, eliminating the need for expensive back-office servers. The dedicated Opticon ESL Server Software monitors all ESLs and base stations automatically, providing full control from a centralized location.

 

Effortless installation

Installing the SE-range is straightforward with the dedicated shelf rail, suitable for most shelf management systems. This compatibility ensures a hassle-free solution without compromising shelf space. Check out all the mounting options.

 

Revolutionize your retail and warehouse operations with our advanced ESL solutions. Embrace the future of in-store marketing and communication with features that cater to your every need. From dynamic displays to interactive customer engagement, our ESLs are the perfect addition to elevate your store’s efficiency and appeal.

ESL (Electronic Shelf Labels) are suitable for a wide range of markets due to their versatility, efficiency, and ability to streamline operations. Here are the primary markets where ESLs are especially beneficial:

Retail

  • Supermarkets & Grocery Stores: Automating price updates, reducing pricing errors, and improving shelf management.
  • Electronics & Appliance Stores: Displaying detailed product specifications, stock levels, and dynamic pricing.
  • Fashion & Apparel: Offering information on sizes, colors, discounts, and real-time stock levels.
  • Pharmacies: Ensuring accurate pricing and displaying critical product information, such as dosages and expiration dates.
  • Convenience Stores: Managing frequent price changes and promotions efficiently.

Hospitality

  • Hotels: Displaying room rates, amenities, and promotions dynamically at reception or in hallways.
  • Restaurants & Cafes: Used in digital menus or buffet labeling to show prices, nutritional details, and availability in real time.

Warehousing & Logistics

  • Real-time inventory updates and dynamic location labeling to streamline picking, packing, and stock management.

Healthcare

  • Hospitals & Clinics: Labeling medical supplies, medication, or equipment for better inventory tracking and compliance.
  • Laboratories: Displaying critical data about samples or instruments dynamically.

Manufacturing

  • Dynamic labeling of production lines, parts, or components for better workflow management and reduced errors.

Education

  • Used in libraries to display book availability, pricing, or other metadata.
  • Signage in classrooms or events for dynamic scheduling.

Automotive

  • Dealerships: Displaying specifications, features, and dynamic pricing for vehicles.
  • Repair Shops: Managing inventory of parts and tools.

Real Estate

  • Dynamic displays of property information, pricing, and availability in offices or during open houses. Mainly using the larger ESLs.
  • ESLs are suitable for any market where frequent updates to displayed information are necessary or where automation can significantly enhance operational efficiency.

Additional information

Range

40-70 meters
Radio frequency

2.4 GHz (2405 – 2480 MHz)
Radio transmission speed

Up to 250 kbps
Protocol

IEEE 802.15.4 based
No. of ESL’s per base station

2,000
Battery

2x CR2450 lithium primary batteries
Display

2.1’’, 250 x 122 pixels (WxH),
black, white, red (SE-214R), or
black, white, red, yellow (SE-214RY)
Pixel Pitch

130 dpi
Active area

48.6 x 23.7 mm (WxH)
Dimensions (WxHxD)

72.8 x 35.8 x 13.7 mm / 2.87 x 1.41 x 0.54 in
Weight

Ca. 31.0 g / 1.1 oz
Product compliance

CE, FCC, RoHS, REACH
Get advice

Many available sizes

Multicolor and adjustable LED

Fast updates, real-time performance

Dedicated infrastructure

Mounting options

We provide a variety of secure, durable and esthetically pleasing ESL shelf mounting options and accessories. Our broad product range is compatible with the most popular shelving systems. Many of our shelf profiles are lightweight, which supports easy, cost-effective migration from traditional paper labels to e-paper labels. In many instances, only the label needs to be changed, which allows for efficient and intelligent shelf management.

Check the mounting options

Communication

EBS-50 Base Station angle

Base Station

In control of your data