2.1 inch E-paper display


The EE-214RY is a high resolution fully graphical, e-paper based display with a resolution of 250 x 122 pixels. We offer this range with a standard black, white, red and yellow display to attract more attention to the customers. Additional the electronic shelf labels has a complimentary LED. Thanks to the high contrast of the display it is even possible to read barcodes off the display using an Opticon barcode scanner. Since the display of the EE-214RY only consumes power during radio transmission and display updates, Opticon can guarantee a battery life up to 5 years at room temperature with 2 updates per day.

The entirely new and modern design of Opticon’s EE-range is well perceived among its users and enables a more engaging shopping experience. Opticon has further refined the ergonomics and aesthetics to create a slimmer fit to make the shelf look neat and the store making an impact on the consumer. The EE-range can be remotely updated using an RF-based communication network and it has been proved to reduce pricing errors and labor costs. Together with the dedicated rail and a wide variety of accessories makes the EE-range a carefree solution.

How does the EE-214RY Communicate?

Opticon’s solution includes the necessary hardware and software to manage and communicate bi-directionally with the ESLs. The lightweight infrastructure is easy to deploy, only requiring the Base Station installation, eliminating expensive back-office servers. The dedicated Opticon ESL Server Software will monitor all your ESLs and base stations automatically and even gives you full control from a centralized location.

Easy Installment

Another added value is the easy installment. You simply need the dedicated Opticon rail and an accompanying shelf rail, depending on your shelf system. This dedicated rail is compatible with most known shelf management system suppliers who offer a wide variety of accessories, making it a carefree solution without compromising in shelf space. In the EE-range Accessories brochure, you will find loads of rails and brackets which are compatible with the entire EE-range.

Features of the EE-214RY:

  • Compact high-resolution display
  • Extremely low power consumption
  • Complimentary red and yellow color display
  • 1 integrated LED
  • 2.4 GHz

We can imagine you want to learn more about our latest EE-range. Contact your local representative, they are more than happy to give you all the information you need. Since we have your attention, we do not want you to miss our popular PE-range, it is quite an innovative ESL solution, read more about it on our website or in our brochure on Cashier-less Shopping.

The EE-214RY is applicable in retail, the pharmaceutical industry and logistics, and any industry that wants to replace the archaic paper labels with digital labels and interact with its users. This is the perfect solution when your aim is to run an efficient business.

Additional information


Typical 25 meter indoor; 100 meter open-field

Radio frequency

2.4 GHz (2405 – 2480 MHz)

Radio transmission speed

Up to 250 kbps


IEEE 802.15.4 based

No. of ESL’s per base station



2x CR2450 Lithium primary batteries


2.1’’, 250 x 122 pixels (WxH), black, white and red

Active area

48.55 x 23.71 mm (WxH)

Contrast ratio


Pixel Pitch

111 dpi

Dimensions (WxHxD)

69.9 x 34.7 x 11.5 mm / 2.75 x 1.37 x 0.45 in


Ca. 45.0 g / 1.59 oz

Product compliance

EN 60950-1:2006 +A11:2009+ A1:2010+A12:2011+A2:2013, IEC 60950-1:2005 (2nd Edition)+Am 1:2009+Am 2:2013, EN55022: 2010, EN55024: 2010, FCC, WEEE 2012/19/EU, RoHS 2011/65 EC

Opticon ESL Range creates a new customer experience

Something as technical as an ESL can easily be explained through an animation. Opticon offers a variety of ESL and with Opticon ESL you can display your product on a whole new level. Next to normal E-paper modules, Opticon has also powered E-papers modules (without a battery) with features such as NFC and LED. With the NFC feature it is possible to create a new payment method and with LED you can attract people’s attention.

Dedicated infrastructure

Mounting options

We provide a variety of secure, durable and esthetically pleasing ESL shelf mounting options and accessories. Our broad product range is compatible with the most popular shelving systems. Many of our shelf profiles are lightweight, which supports easy, cost-effective migration from traditional paper labels to e-paper labels. In many instances, only the label needs to be changed, which allows for efficient and intelligent shelf management.


Base Station